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"Action is the foundational key

to all success."

- Pablo Picasso

"If everything seems under control,

you're not going fast enough."

- Mario Andretti

"In preparing for battle, i have found that

plans are useless but planning is indispensable."

- Dwight D. Eisenhower

"THE PRODUCT IS THE

GO-TO-MARKET"

- L.J. Salazar

Luis J. Salazar

nakedcmo

Awareness 101: The plumber fixing stuff at home today just asked "so what do you think about the IPO, should I get in?" http://t.co/l2VON5g8 3 2012/05/19
On this fine days of social history in the making we have happy-I-did-it people, I-should-have-done-that people, and I-winklevossy-it-but... 3 2012/05/19
RT @NewYorker: Cartoon of the day: http://t.co/DjESpOKY 3 2012/05/18

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Investor & Executive Advisor to Corporate and Emerging Technology Companies

Enabling investors, entrepreneurs and executive teams through proven successful frameworks for:

Stages appropriate Go to Market execution plans

Distribution via Viral and Social product components

In-Product Marketing

Go-to-Market & Growth

Transaction and advertising based monetization

Product lifecycle appropriate monetization practices

Innovation Monetization

User experience optimized for Loyalty & retention

KPI based optimization practices

Experience Optimization

Making Web 3 Profitable Beyond Display AdsApril 2, 2012 12:58 amThe mantra for web 2.0 was to get big fast; monetization would come later. For a large percentage of the web 2.0 companies, monetization never materialized, evaporating a good part of the $430 billion …

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