Luis has over twenty years of experience in international sales and marketing, product strategy and general management, and a successful track record of launching new ventures in the software and online services areas.

Luis is currently Chief Marketing & Technology Officer for Global Market Insite. At GMI, he oversees product strategy, engineering, marketing & panel operations. Since 2008, Luis has refined the product strategy and technology path, hired a high-performance leadership team, re-engineered product development, panel operations, product management & marketing, and co-led changes in technology and operations that resulted in reaching profitability, increasing cash reserves and improve the competitive position in the marketplace while delivering on the technology required to become a leader in the $4B online market research industry.

Luis also works with Voyager Capital, serving in advisory roles for portfolio companies in the areas of digital marketing, customer loyalty, product strategy and operations. Luis also helps Voyager evaluate potential investments in the fields of wireless technologies, online businesses and SaaS.

At Microsoft, Luis co-founded the Office Live division in 2005, leading a worldwide marketing and engineering team through three successful product launches, reaching over one million active customers in less than 30 months as the first SOHO and small-business-focused service from Microsoft that is monetized through advertising revenue.

Prior to Office Live, Luis was Marketing General Manager for MSN Services for Small Businesses. Luis also led Microsoft’s worldwide middle-market sales from 2000 to 2004, during which the billion-dollar business experienced steady double-digit growth thanks to improvements in the structure of the sales cycle, integration with the international channel model and focus on KPIs. He started his career with Microsoft in 1997 in Latin America, and prior to joining Microsoft; he held leadership roles with Xerox and ABB in Latin America (1988–1997).

Passionate about leadership and execution, Luis mentors senior managers at Microsoft, Amazon, Media Trust and other Fortune 500 companies as well as entrepreneurs in Seattle, Portland and Silicon Valley.

Luis enjoys spending time with his family. He is an avid photographer, a writer of children’s books, a runner and is involved with non-profit groups; all are passions shared with his son and wife.