Luis J. Salazar - Making things real

Terra has over 15 years of experience in technology companies, as a

marketing executive and a consultant. Her track record demonstrates an ability to quickly deliver operational performance improvements while keeping the big strategic picture in sight.

Terra is Founder and Principal at Brigid Executive Consulting, which advises senior executives on how to use technology and technology-enabled business models to transform their businesses. Her clients range from start-ups to publicly listed companies such as Microsoft.

Prior to founding her own firm, Terra was a Director at Microsoft Office Live, where she managed US and worldwide outbound marketing for Office Live and launched the business in the UK, France, Germany and Japan.

Before Microsoft, Terra was General Manager of Jobs at LinkedIn, where she ran the job listings business. Terra has also been a Director at AT&T Wireless, where she led product marketing for over $1b in mobile devices, and an Engagement Manager in the Silicon Valley office of McKinsey & Company as a member of the Software and Services practice. She came to McKinsey from the start-up world, after five years at Sequoia-funded start-up Infinity Financial Technology, which IPOed in 1996.

Terra has a BA from Stanford University and an MBA from the Haas School of Business at the University of California at Berkeley. She has served on the board of both venture-backed technology companies and non-profit organizations, and currently is providing pro-bono consulting for QuestBridge, a non-profit that helps talented low-income high school students apply to top-tier colleges and universities.

What you should know

Occupation:

Management Consultant, start-up executive

PASSION:

Writing, reading, opera, driving change, helping executives & businesses succeed, family

Favorite Subjects:

What’s new on the Internet, why do people and companies succeed or fail, how to live a good life

Favorite Vacation Spot:

Hawaii

Personal Motto:

“Create your life”

SPECIALITIES:

•Launching new companies: from business model and business plan development through funding and execution
•Launching new businesses within established companies
•Changing existing business models using consumer Internet and data-driven business models
•Putting product at the center: how to organize sales, marketing and development around a product vision for success
•Sales & marketing for online services and software as a service
•Online customer acquisition through community development, social media and content
•Hiring & development of high performance leadership teams

Terra Terwilliger